Blog

The latest Giordana News, Events and Commentary

100 Did Not Disappoint

This year’s 100th edition lived up to the hype as the sublime played host to the battle beneath the jagged peaks, wide open valley roads, and medieval streets, and cemented in our hearts what we already knew; the Giro is the most beautiful race in the world.

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05/31/17

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Events Racing Pro Teams

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12 Days Does Not a Giro Make

It's unlikely that the winner has been decided in the first twelve days, but some have already lost it all. 

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05/17/17

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Racing Pro Teams

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The Most Beautiful Race in the World Celebrates 100 Years

While the Tour de France is viewed as the biggest and most prestigious of the Grand Tours, the Giro is arguably the most beautiful. Not simply due to the magnificence of its roads and countryside, but because of the unabashed fervor of its devoted fans. It is a race teeming with telenovela-like drama where storylines crescendo and captivate a nation. 

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05/04/17

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History Racing Pro Teams

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Weathering the Storm - Training Camp 2017

It's not supposed to snow in coastal Spain. Traditionally, early season training camps are held in European resort towns with mild climates and this year was no exception.

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02/03/17

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Pro Teams Products

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From Montecchio with Love: Tour Down Under Recap

Wow. We couldn’t be happier with how Orica-Scott and Astana racing teams represented themselves during this year’s first WorldTour stage race. While it was certainly endearing to watch our favorite riders handle baby kangaroos and gaze at Koala bears before the start, it didn’t come close to the feeling we experienced seeing the Sagittarius on the bodies of riders that could very well make sports history this season. In a word, exhilarating.

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01/24/17

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Pro Teams Racing

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A True Collaboration: Astana and Orica-Scott Pro Team Kits

2017 marks our return to the WorldTour with the Astana Pro Team and Orica-Scott. Both teams are wearing our ever popular, premium FR-C Pro apparel and we worked with each to create the most memorable kits in the peloton.

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01/15/17

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Pro Teams Products

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The Next Generation in Cycling Apparel

Our new manufacturing facility, new machinery, exclusive fabrics, and a new focus have all led to this: our most technical and highest performing cycling kits to date.

These are the all-new Giordana Spring+Summer Collections. Made without limits, made to perform.

 

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06/29/16

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New Products Videos

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inGamba Rides Paso Robles

It's 217 miles to Paso Robles, we’ve got a full tank of gas, a Tour de France stage winner, it's dark... and we're wearing sunglasses.

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04/26/16

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Road Trips It's the Ride

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Tips for Surviving a Gran Fondo with Limited Training

If you are a first time Gran Fondo participant or you haven't been training, an epic ride like this can be daunting but it's not too late to gain the fitness and confidence you need to reach the finish line. Here are some tips for surviving on a month of training.

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02/26/16

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It's the Ride

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Valentine's Day for Cyclists

If you procrastinated on your Valentine’s Day plans this year but want to do something thoughtful for the cyclist in your life, we've got a few gifts and activities that will elevate you to the top step on the podium of your special someone.

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02/13/16

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2016 Cyclocross Nationals Event Report

Last week the USA's greatest Cyclocross talent descended on Asheville, North Carolina to test their skills on a world class-course in hopes of being crowned the best rider of their division in America. The sprawling Biltmore Estate hosted riders of all ages from every corner of the country to a challenging technical track that featured all the aspects of cross that make for intense racing and fun spectating. 

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01/14/16

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It's the Ride Road Trips

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7 Essential Winter Riding Accessories

They say the best athlete is made in the off-season. As fair-weather cyclists hang up their bibs for the winter there are the few elite that layer up and take to the roads no matter what the conditions. We've put together a list of 7 winter riding essentials that will make the off-season's grueling temperatures comfortable and safe for every rider.

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12/23/15

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Staff Picks

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The Shop That Pops

After a successful Pop-Up Shop in Richmond, Virginia for the UCI Road Cycling World Championships (see shop photo here), we were eager for our next opportunity to interact with cyclists and create a space where anyone could come hangout, have an espresso, and talk shop.

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12/18/15

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Giordana Pop Up Shop

Cycling lovers are in for a treat. We have opened a Giordana Pop-Up Shop in Charlotte, North Carolina for the holiday season.

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11/20/15

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Journey of Hope

Each year The Ability Experience, a service and fundraising organization, holds a TransAmerica Trip called Journey of Hope. The teams cycle through 32 States and 12,000 miles during this journey. Giordana has the privilege to partner and outfit the Journey of Hope teams as they ride across the country to raise money and awareness for people with disabilities. Here is a snapshot of this year's amazing ride.  

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08/28/15

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Road Trips

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Ivan's Pick: Giordana Sport Jersey

"My absolute favorite is the Giordana Sport jerseys. I love them because of the fit, fabric, and style. Plus, I look great!"

 

- Ivan, Warehouse Curator

 

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08/25/15

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Reviews Staff Picks

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Giordana Dealer Trip: A Culinary Perspective

Each year we have the pleasure of hosting a select group of Giordana Dealers in Italy. This weekend gives us the opportunity to reveal new products, give tours of our factory and be in community with those that are just as passionate about cycling (and in this case food) as we are! Kristi, one of our guests from this year's trip, recounts her experience from a culinary perspective below.  

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08/10/15

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Road Trips

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Looking Back at 24 Hours Of Booty

The weather for this year's 24 Hours of Booty Charlotte, NC  event was mild in comparison to previous hot and humid July event days but the crowd and the fundraising were as strong as ever. This year Chris Draft, a former Carolina Panthers player and health and fitness advocate, spoke at the powerful opening ceremony and shining brightly beside him was tiny Stella and her parents.

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08/04/15

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Giordana's Pick: Trade 'Solid' FRC Jersey and Bib

"The Women’s Trade 'Solid' FR-C Jersey and Bib is hands down the best FR-C Trade kit yet! So comfortable you don’t even know you have it on, yet the Women’s Cirro OF chamois keeps you comfortable in the saddle."

 

- Giordana, Sales Manager

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07/28/15

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Staff Picks Reviews

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Camo and Sunflowers: New Giordana by Endurance Conspiracy Jerseys

Endurance Conspiracy continues to create new and exciting designs that are inspired by current events and popular styles in cycling. One of the newest additions to the Giordana by Endurance Conspiracy Collection draws from the King of Grand Tours, le Tour de France, and the other from the King of Rock n' Roll himself, Elvis Presley.

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07/16/15

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New Products History

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Dan's Pick: Fusion Bib Short

"The best bang for the buck. You really can’t beat the Fusion Bib Short. Coming in at just a-hundred-and-twenty-bucks, these bibs fit and perform better than any bib from other brands at the price point and even at price points above."

 

- Dan, Giordana Sales 

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07/14/15

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Staff Picks Reviews

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Why I Ride

In August of 2004, my brother, Aaron Thomas Sain, lost his 8-year battle with Chordoma. He was 18 and had just graduated from High School. My family was devastated but driven to do what we could to save others from the same illness. Shortly after Aaron passed away, my mother started serving on the board for the Brain Tumor Fund for the Carolinas. 

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07/09/15

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Circuit of the Deadmen: The 1910 Tour de France

Just in time for the Tour, we are excited to present the newest addition to our Endurance Conspiracy collaboration with the "Circuit of the Deadmen” Vero Jersey.

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07/03/15

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History

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Brian's Pick: FRC Kit

"I really love the new FR-C in-line kit! I like how the I-Panel construction keeps things in place and the aero cut makes me go fast. "

 

- Brian, Giordana Sales 

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07/01/15

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Reviews Staff Picks

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The Giordana Trade Collection

Each season, Giordana's designers explore original graphics that celebrate style and color with a distinctive Italian flavor. Giordana Trade garments feature original kit designs with three distinct collection levels to accommodate every performance and fit preference. From the relaxed fit of the Vero Collection all the way to the professional level Trade FR-C clothing, you select your kit with the options and quality only Giordana Trade can provide.

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06/25/15

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Products History

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The Best Grand Tour: A Biased Opinion Continued

Welcome back to part two of our Giro d’Italia blog! Luckily for us over the first half of this year’s race the stages and racing have proven to be just as exciting as we promised in our first entry. We’ve seen beautiful scenery, dramatic finishes, and even a controversial wheel exchange. The best is still yet to come as well.

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05/22/15

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Giordana Sport: Modern Performance and Classic Style

The Giordana Sport collection reaches back to the beginnings of the Giordana brand to bring back the spirit of the iconic pieces that started it all. Giordana Sport melds cutting-edge performance fabrics and supreme comfort with an eye to the past, creating the ultimate blend of function and style.

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05/17/15

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History Videos Products

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The Best Grand Tour: A Biased Opinion

May marks the end and beginning of a lot of things in the world of Professional Cycling. As spring comes into full swing in much of the Northern hemisphere, the heroics of the Northern Classic single day races fade away, and the first of three epic Grand Tour races comes into bloom. The three Grand Tour races that mark the UCI’s annual calendar are spectacular displays of athleticism by the most elite cyclists in the world. The best squads the pro peloton has to offer push themselves to their limits over the course of three weeks, and across some of the most beautiful scenery any cyclist could hope to ride.

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05/09/15

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History

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Giordana by Endurance Conspiracy

The EC line is artistically driven by former professional athlete Tony DeBoom. Tony and his wife Eliza were looking to expand their artistic, fun, and amazingly soft T-Shirt line to cycling clothing. After meeting at the Giordana booth during the 2014 North American Handmade Bike Show to look at the clothing in person, the Giordana and Endurance Conspiracy partnership began.

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05/06/15

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Products

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A Giant Step Forward: The New FormaRed-Carbon Jersey

Cycling apparel has changed a lot and that has led to big changes in the new FormaRed-Carbon Jersey. Experimenting with new fabrics and construction techniques can pay a huge dividend to the final product and ultimately to the cyclist. The new FormaRed-Carbon Jersey has done exactly this. With all of its new fabrics and technical features it has eclipsed every previous generation to become the new benchmark in performance and comfort.

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04/29/15

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Reviews Videos

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Team Gita's Passion for 24 Hours of Booty

The American Southeast has long been a hotbed of competitive cycling and Charlotte, North Carolina in particular has grown into a robust and diverse cycling scene. One of the major rides that marks the Charlotte cycling community’s calendar is an annual event known as the 24 Hours of Booty. It’s not a road race, epic century, or white-knuckle criterium. It’s a charity event that takes place on a 3 mile loop around a historic Charlotte neighborhood just south of Uptown. Over one thousand cyclists of all different riding abilities and ages spend 24 hours riding the Booty Loop to raise funds in the fight against cancer.

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04/13/15

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The All-New FormaRed-Carbon™ Bib Short

Let's face it, a good bib short is the cornerstone of a cycling apparel maker's lineup. Experimenting with new fabrics and construction techniques can pay a huge dividend to the final product and ultimately to the cyclist. The new FormaRed-Carbon™ Bib Short with all of its new fabrics and technical features has eclipsed every previous generation to become the new benchmark in performance and comfort.

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04/03/15

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Reviews Videos

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Giordana LASER Bib Short Video Review

Cycling industry insider Andy Clark takes an in-depth look at the Giordana LASER Compression Bib Short. Check out the video and blog review for all of the features and materials that make this bib short so special and how it will benefit you on the bike.

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03/23/15

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Reviews Videos

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Giordana LASER Jersey Video Review

Cycling industry insider Andy Clark takes an in-depth look at the Giordana LASER Jersey. Check out the video review for all of the features and materials that make this jersey so special and how it will benefit you on the bike.

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03/02/15

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Videos Reviews

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Maximize Your Comfort on Every Ride: A Guide to Giordana Base Layers

Base layers act as a formfitting second skin and are used in all temperature ranges to help cool your body or keep you warm. Whether it's a base layer for hot or cold weather, it is going to help your body regulate its temperature by rapidly pulling sweat away and keeping you dry. In hot weather, this allows your body to sweat more efficiently by speeding up the process of evaporation. In cold weather, a base layer is going to move sweat away from your body before you get cold. Giordana makes several different types of base layers for all conditions so we’ve created the below guide to help you find the perfect base for your ride. 

 

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02/16/15

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Motivation for Winter Riding

Days are still short, temperatures are dropping again across most of the world (except at the Tour of Qatar!) and finding the motivation to pedal becomes harder and harder. For those of us who commute year-round, these winter months can be the most difficult.

 

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02/11/15

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Behind the Brand

Our dedicated team consists of adventurous and unique individuals who share a passion for the outdoors, quality products and a little friendly / fierce competition whether it's biking or baking. We are T-shirt wearing, beard growing (the men only), and lunch hour exercisers. Our eclectic healthy living family is passionate about getting people cycling in comfort and style while enjoying the ride!  

 

Stay tuned for more detailed interviews about our knowledgeable blog contributors!   

 

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01/30/15

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History

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