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The latest Giordana News, Events and Commentary

The Most Beautiful Race in the World Celebrates 100 Years

While the Tour de France is viewed as the biggest and most prestigious of the Grand Tours, the Giro is arguably the most beautiful. Not simply due to the magnificence of its roads and countryside, but because of the unabashed fervor of its devoted fans. It is a race teeming with telenovela-like drama where storylines crescendo and captivate a nation. 

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05/04/17

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History Racing Pro Teams

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Camo and Sunflowers: New Giordana by Endurance Conspiracy Jerseys

Endurance Conspiracy continues to create new and exciting designs that are inspired by current events and popular styles in cycling. One of the newest additions to the Giordana by Endurance Conspiracy Collection draws from the King of Grand Tours, le Tour de France, and the other from the King of Rock n' Roll himself, Elvis Presley.

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07/16/15

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New Products History

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Circuit of the Deadmen: The 1910 Tour de France

Just in time for the Tour, we are excited to present the newest addition to our Endurance Conspiracy collaboration with the "Circuit of the Deadmen” Vero Jersey.

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07/03/15

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History

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The Giordana Trade Collection

Each season, Giordana's designers explore original graphics that celebrate style and color with a distinctive Italian flavor. Giordana Trade garments feature original kit designs with three distinct collection levels to accommodate every performance and fit preference. From the relaxed fit of the Vero Collection all the way to the professional level Trade FR-C clothing, you select your kit with the options and quality only Giordana Trade can provide.

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06/25/15

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Products History

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Giordana Sport: Modern Performance and Classic Style

The Giordana Sport collection reaches back to the beginnings of the Giordana brand to bring back the spirit of the iconic pieces that started it all. Giordana Sport melds cutting-edge performance fabrics and supreme comfort with an eye to the past, creating the ultimate blend of function and style.

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05/17/15

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History Videos Products

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The Best Grand Tour: A Biased Opinion

May marks the end and beginning of a lot of things in the world of Professional Cycling. As spring comes into full swing in much of the Northern hemisphere, the heroics of the Northern Classic single day races fade away, and the first of three epic Grand Tour races comes into bloom. The three Grand Tour races that mark the UCI’s annual calendar are spectacular displays of athleticism by the most elite cyclists in the world. The best squads the pro peloton has to offer push themselves to their limits over the course of three weeks, and across some of the most beautiful scenery any cyclist could hope to ride.

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05/09/15

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History

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Behind the Brand

Our dedicated team consists of adventurous and unique individuals who share a passion for the outdoors, quality products and a little friendly / fierce competition whether it's biking or baking. We are T-shirt wearing, beard growing (the men only), and lunch hour exercisers. Our eclectic healthy living family is passionate about getting people cycling in comfort and style while enjoying the ride!  

 

Stay tuned for more detailed interviews about our knowledgeable blog contributors!   

 

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01/30/15

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History

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