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The latest Giordana News, Events and Commentary

Camo and Sunflowers: New Giordana by Endurance Conspiracy Jerseys

Endurance Conspiracy continues to create new and exciting designs that are inspired by current events and popular styles in cycling. One of the newest additions to the Giordana by Endurance Conspiracy Collection draws from the King of Grand Tours, le Tour de France, and the other from the King of Rock n' Roll himself, Elvis Presley.

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07/16/15

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New Products History

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Circuit of the Deadmen: The 1910 Tour de France

Just in time for the Tour, we are excited to present the newest addition to our Endurance Conspiracy collaboration with the "Circuit of the Deadmen” Vero Jersey.

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07/03/15

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Events History

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Cap Communications

Cycling caps have been around since the beginning of the sport and as they used to carry a practical function they are more of a fashion accessory these days. Some would even say a form of communication. Our in-house cap connoisseur gave us a rundown on what you might be saying with the way you wear your cap on and off the bike.

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06/11/15

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History

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Giordana Sport: Modern Performance and Classic Style

The Giordana Sport collection reaches back to the beginnings of the Giordana brand to bring back the spirit of the iconic pieces that started it all. Giordana Sport melds cutting-edge performance fabrics and supreme comfort with an eye to the past, creating the ultimate blend of function and style.

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05/17/15

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History Videos

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The Best Grand Tour: A Biased Opinion

May marks the end and beginning of a lot of things in the world of Professional Cycling. As spring comes into full swing in much of the Northern hemisphere, the heroics of the Northern Classic single day races fade away, and the first of three epic Grand Tour races comes into bloom. The three Grand Tour races that mark the UCI’s annual calendar are spectacular displays of athleticism by the most elite cyclists in the world. The best squads the pro peloton has to offer push themselves to their limits over the course of three weeks, and across some of the most beautiful scenery any cyclist could hope to ride.

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05/09/15

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Events History

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Behind the Brand

Our dedicated team consists of adventurous and unique individuals who share a passion for the outdoors, quality products and a little friendly / fierce competition whether it's biking or baking. We are T-shirt wearing, beard growing (the men only), and lunch hour exercisers. Our eclectic healthy living family is passionate about getting people cycling in comfort and style while enjoying the ride!  

 

Stay tuned for more detailed interviews about our knowledgeable blog contributors!   

 

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01/30/15

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History Events

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