The latest Giordana News, Events and Commentary
Born in America, but made in Italy, in the company founder’s own words. And when it’s suggested that this might be the best of both worlds, he agrees, offering an amusing observation. “When we brought the brand to Europe, everyone loved it because they thought it was American. But in the US, they liked that it was Italian!” - Colin O'Brien, inGambaREAD MORE
This year’s 100th edition lived up to the hype as the sublime played host to the battle beneath the jagged peaks, wide open valley roads, and medieval streets, and cemented in our hearts what we already knew; the Giro is the most beautiful race in the world.READ MORE
While the Tour de France is viewed as the biggest and most prestigious of the Grand Tours, the Giro is arguably the most beautiful. Not simply due to the magnificence of its roads and countryside, but because of the unabashed fervor of its devoted fans. It is a race teeming with telenovela-like drama where storylines crescendo and captivate a nation.READ MORE
Wow. We couldn’t be happier with how Orica-Scott and Astana racing teams represented themselves during this year’s first WorldTour stage race. While it was certainly endearing to watch our favorite riders handle baby kangaroos and gaze at Koala bears before the start, it didn’t come close to the feeling we experienced seeing the Sagittarius on the bodies of riders that could very well make sports history this season. In a word, exhilarating.READ MORE
2017 marks our return to the WorldTour with the Astana Pro Team and Orica-Scott. Both teams are wearing our ever popular, premium FR-C Pro apparel and we worked with each to create the most memorable kits in the peloton.READ MORE
Our new manufacturing facility, new machinery, exclusive fabrics, and a new focus have all led to this: our most technical and highest performing cycling kits to date.
These are the all-new Giordana Spring+Summer Collections. Made without limits, made to perform.
If you are a first time Gran Fondo participant or you haven't been training, an epic ride like this can be daunting but it's not too late to gain the fitness and confidence you need to reach the finish line. Here are some tips for surviving on a month of training.READ MORE
CategoriesIt's the Ride
If you procrastinated on your Valentine’s Day plans this year but want to do something thoughtful for the cyclist in your life, we've got a few gifts and activities that will elevate you to the top step on the podium of your special someone.READ MORE
Last week the USA's greatest Cyclocross talent descended on Asheville, North Carolina to test their skills on a world class-course in hopes of being crowned the best rider of their division in America. The sprawling Biltmore Estate hosted riders of all ages from every corner of the country to a challenging technical track that featured all the aspects of cross that make for intense racing and fun spectating.READ MORE
They say the best athlete is made in the off-season. As fair-weather cyclists hang up their bibs for the winter there are the few elite that layer up and take to the roads no matter what the conditions. We've put together a list of 7 winter riding essentials that will make the off-season's grueling temperatures comfortable and safe for every rider.READ MORE
After a successful Pop-Up Shop in Richmond, Virginia for the UCI Road Cycling World Championships (see shop photo here), we were eager for our next opportunity to interact with cyclists and create a space where anyone could come hangout, have an espresso, and talk shop.READ MORE
Each year The Ability Experience, a service and fundraising organization, holds a TransAmerica Trip called Journey of Hope. The teams cycle through 32 States and 12,000 miles during this journey. Giordana has the privilege to partner and outfit the Journey of Hope teams as they ride across the country to raise money and awareness for people with disabilities. Here is a snapshot of this year's amazing ride.READ MORE
Each year we have the pleasure of hosting a select group of Giordana Dealers in Italy. This weekend gives us the opportunity to reveal new products, give tours of our factory and be in community with those that are just as passionate about cycling (and in this case food) as we are! Kristi, one of our guests from this year's trip, recounts her experience from a culinary perspective below.READ MORE
The weather for this year's 24 Hours of Booty Charlotte, NC event was mild in comparison to previous hot and humid July event days but the crowd and the fundraising were as strong as ever. This year Chris Draft, a former Carolina Panthers player and health and fitness advocate, spoke at the powerful opening ceremony and shining brightly beside him was tiny Stella and her parents.READ MORE
"The Women’s Trade 'Solid' FR-C Jersey and Bib is hands down the best FR-C Trade kit yet! So comfortable you don’t even know you have it on, yet the Women’s Cirro OF chamois keeps you comfortable in the saddle."
- Giordana, Sales ManagerREAD MORE
Endurance Conspiracy continues to create new and exciting designs that are inspired by current events and popular styles in cycling. One of the newest additions to the Giordana by Endurance Conspiracy Collection draws from the King of Grand Tours, le Tour de France, and the other from the King of Rock n' Roll himself, Elvis Presley.READ MORE
"The best bang for the buck. You really can’t beat the Fusion Bib Short. Coming in at just a-hundred-and-twenty-bucks, these bibs fit and perform better than any bib from other brands at the price point and even at price points above."
- Dan, Giordana SalesREAD MORE
In August of 2004, my brother, Aaron Thomas Sain, lost his 8-year battle with Chordoma. He was 18 and had just graduated from High School. My family was devastated but driven to do what we could to save others from the same illness. Shortly after Aaron passed away, my mother started serving on the board for the Brain Tumor Fund for the Carolinas.READ MORE
Each season, Giordana's designers explore original graphics that celebrate style and color with a distinctive Italian flavor. Giordana Trade garments feature original kit designs with three distinct collection levels to accommodate every performance and fit preference. From the relaxed fit of the Vero Collection all the way to the professional level Trade FR-C clothing, you select your kit with the options and quality only Giordana Trade can provide.READ MORE
Welcome back to part two of our Giro d’Italia blog! Luckily for us over the first half of this year’s race the stages and racing have proven to be just as exciting as we promised in our first entry. We’ve seen beautiful scenery, dramatic finishes, and even a controversial wheel exchange. The best is still yet to come as well.READ MORE
The Giordana Sport collection reaches back to the beginnings of the Giordana brand to bring back the spirit of the iconic pieces that started it all. Giordana Sport melds cutting-edge performance fabrics and supreme comfort with an eye to the past, creating the ultimate blend of function and style.READ MORE
May marks the end and beginning of a lot of things in the world of Professional Cycling. As spring comes into full swing in much of the Northern hemisphere, the heroics of the Northern Classic single day races fade away, and the first of three epic Grand Tour races comes into bloom. The three Grand Tour races that mark the UCI’s annual calendar are spectacular displays of athleticism by the most elite cyclists in the world. The best squads the pro peloton has to offer push themselves to their limits over the course of three weeks, and across some of the most beautiful scenery any cyclist could hope to ride.READ MORE
The EC line is artistically driven by former professional athlete Tony DeBoom. Tony and his wife Eliza were looking to expand their artistic, fun, and amazingly soft T-Shirt line to cycling clothing. After meeting at the Giordana booth during the 2014 North American Handmade Bike Show to look at the clothing in person, the Giordana and Endurance Conspiracy partnership began.READ MORE
Cycling apparel has changed a lot and that has led to big changes in the new FormaRed-Carbon Jersey. Experimenting with new fabrics and construction techniques can pay a huge dividend to the final product and ultimately to the cyclist. The new FormaRed-Carbon Jersey has done exactly this. With all of its new fabrics and technical features it has eclipsed every previous generation to become the new benchmark in performance and comfort.READ MORE
The American Southeast has long been a hotbed of competitive cycling and Charlotte, North Carolina in particular has grown into a robust and diverse cycling scene. One of the major rides that marks the Charlotte cycling community’s calendar is an annual event known as the 24 Hours of Booty. It’s not a road race, epic century, or white-knuckle criterium. It’s a charity event that takes place on a 3 mile loop around a historic Charlotte neighborhood just south of Uptown. Over one thousand cyclists of all different riding abilities and ages spend 24 hours riding the Booty Loop to raise funds in the fight against cancer.READ MORE
Let's face it, a good bib short is the cornerstone of a cycling apparel maker's lineup. Experimenting with new fabrics and construction techniques can pay a huge dividend to the final product and ultimately to the cyclist. The new FormaRed-Carbon™ Bib Short with all of its new fabrics and technical features has eclipsed every previous generation to become the new benchmark in performance and comfort.READ MORE
Cycling industry insider Andy Clark takes an in-depth look at the Giordana LASER Compression Bib Short. Check out the video and blog review for all of the features and materials that make this bib short so special and how it will benefit you on the bike.READ MORE
Cycling industry insider Andy Clark takes an in-depth look at the Giordana LASER Jersey. Check out the video review for all of the features and materials that make this jersey so special and how it will benefit you on the bike.READ MORE
Base layers act as a formfitting second skin and are used in all temperature ranges to help cool your body or keep you warm. Whether it's a base layer for hot or cold weather, it is going to help your body regulate its temperature by rapidly pulling sweat away and keeping you dry. In hot weather, this allows your body to sweat more efficiently by speeding up the process of evaporation. In cold weather, a base layer is going to move sweat away from your body before you get cold. Giordana makes several different types of base layers for all conditions so we’ve created the below guide to help you find the perfect base for your ride.
Days are still short, temperatures are dropping again across most of the world (except at the Tour of Qatar!) and finding the motivation to pedal becomes harder and harder. For those of us who commute year-round, these winter months can be the most difficult.
Our dedicated team consists of adventurous and unique individuals who share a passion for the outdoors, quality products and a little friendly / fierce competition whether it's biking or baking. We are T-shirt wearing, beard growing (the men only), and lunch hour exercisers. Our eclectic healthy living family is passionate about getting people cycling in comfort and style while enjoying the ride!
Stay tuned for more detailed interviews about our knowledgeable blog contributors!